UNICEF: Trailer zum Brief

A trailer in the style of a streaming documentary for the 2026 year-end campaign “Jede Hilfe zählt” (Every bit of help counts) by UNICEF Switzerland and Liechtenstein.

Instead of asking for donations directly, the 45-second film makes viewers curious about a fundraising letter arriving in Swiss mailboxes, sent by UNICEF ambassadors Stefanie Heinzmann, Tina Weirather, Kurt Aeschbacher and Bastian Baker, with a guest appearance by Carlos Leal. The campaign focuses on protecting children, with an emphasis on health and nutrition in Somalia, Sudan and Gaza, and runs on TV, in cinemas, on digital screens and online.